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Search Engine Optimization in Lancaster PA

What is SEO/Search Engine Optimization Lancaster PA?

SEO is an acronym for Search Engine Optimization, and if you've never heard of SEO or have very little idea about what it is, read on! If your business runs a website in Lancaster, PA, you're going to want to consider SEO Lancaster PA. Very basically, SEO Lancaster PA is the reason certain websites are ranked higher than others when specific terms are entered into search engines. York Web Design can use SEO Lancaster PA to make your website one of the top results in leading search engines for keywords or phrases related to your website's content. This will draw more potential customers to your page, thereby increasing conversions. SEO Lancaster PA is one of the most reliable ways to draw new members of your target audience to your website.

How Exactly Does SEO Lancaster PA Work?

SEO Lancaster PA is completed through a number of steps involving different areas of your website. To begin the SEO Lancaster PA, the York Web Design team will analyze your site, picking a list of keywords that relate to your business or product, and take note of where your competitors rank. Based on a number of SEO Lancaster PA factors like any existing analytics data, competitor's meta tags and keyword discovery tools, the best keyphrases are then chosen and inserted into various locations on your site.

One of the most important of these locations for SEO Lancaster PA is within your page titles. York Web Design copywriters will also create enticing meta descriptions (the descriptions beneath links in search engines) that will encourage searchers to visit your site) and will add the research keyphrases into your site's copy.

Then comes the final step of the SEO Lancaster PA process! Once the keyphrases have been worked into your site, York Web Design will submit your site for indexing to major search engines. Because of the time it takes the engines to index, this step usually takes from 2 to 4 weeks.

Once the initial SEO Lancaster PA has been completed, we can continue to gather statistical information about your site's visitors to help you continue to improve your marketing strategies.

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